Overview:
Ant Financials easypaisa app brand transition from over the counter-traditional money transfer solution to modern fintech payment solution-provider app.
VISUAL DESIGN DIRECTION:
Visually capture the brand's tonality while ensuring it stands out in the cluttered fintech industry. I use a three-dimensional grid to symbolize the three core brand features: ease of experience, smooth transfers, and digital currency, adding depth and engagement to the visual language.
